Australian beer brand crowdsources ideas for a new island getaway
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
There seems to be some natural affinity between crowdsourced contests and brands in the Pacific Rim. Over the years we've seen a job contest promoting the Great Barrier Reef Islands; a search for a pilot from AirAsia; and a crowdsourced chocolate bar promoting the Yellow Pages in New Zealand. The latest spotting? XXXX Island, a crowdsourced initiative by Australian beer brand XXXX Gold to outfit a newly acquired island in the Southern Great Barrier Reef as “the ultimate destination for mates’ trips away.” XXXX Gold recently leased the 15-acre island on the Southern Great Barrier Reef and named it XXXX…
Spotted another good idea???
Join our network and earn rewards