In Austria, beer bottle labels stop drink driving through free rides home

In Austria, beer bottle labels stop drink driving through free rides home

screen_shot_2016-11-29_at_09-24-29_720
Enjoy this article? You may also be interested in our Spotlight on UAE Innovation Snapshot >>
ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Health & Wellbeing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Transportation', 'article', 'article-industry-impression', {nonInteraction: true});

It’s only been a couple of weeks since we wrote about Brazil’s Beer Turnstile initiative, which helped drunken revellers get a free ride home in exchange for their empty beer cans. Now another campaign has come up with an equally innovative solution, replacing the traditional label on bottles of Stiegl beer with a free public transportation ticket.

screen_shot_2016-11-29_at_09-24-29_720
Enjoy this article? You may also be interested in our Spotlight on UAE Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update