In Austria, beer bottle labels stop drink driving through free rides home

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It's only been a couple of weeks since we wrote about Brazil's Beer Turnstile initiative, which helped drunken revellers get a free ride home in exchange for their empty beer cans. Now another campaign has come up with an equally innovative solution, replacing the traditional label on bottles of Stiegl beer with a free public transportation ticket. Developed by design firm Demner, Merlicek & Bergmann, the concept was implemented in Salzburg, Austria, at Christmas time – when people are more likely to be in the party spirit and drinking a bit more than usual. Rather than the typical label wrapped…

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