Crowd clout for social and political change

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Crowd clout can be used by consumers to achieve goals as mundane as cheaper prices or as profound as social change. Aiming squarely at the latter end of the spectrum, Avaaz is a global online advocacy community that “brings people-powered politics to global decision-making.” Named for the word meaning "voice" in several European, Middle Eastern and Asian languages, Avaaz has actually been working since 2007 on a simple democratic mission: organize citizens everywhere to help close the gap “between the world that exists and the world most people want.” Toward that end, it uses online and offline advocacy to empower…

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