Award-winning startup turns fruit waste into natural cosmetics

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Sustainability has become an important issue for companies in recent years, with many adopting greener methods as part of their business plan. Recent examples include a Japanese airline that is working with environmentalists to turn clothes into fuel and a unique seawall design that generates power from the sea it is surrounded by. UK startup company FRUU has taken ‘going green’ one step further by placing its importance as the core of its business, producing totally sustainable cosmetics. FRUU’s lip balms are made to order, created by hand and delivered within a week of purchase, meaning there is no waste of…

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