Turkish diaper brand Evy Baby is reaching out to parents by placing changing rooms in shopping malls. Evy Baby is showing parents of nappy-clad infants some well-deserved sympathy. The diaper manufacturer has installed changing rooms in 12 shopping centers, and is planning to open more in the near future. Each clean and cheerful baby room has a changing table and comfortable chairs for nursing. And, of course, samples of Evy Baby’s products. Letting customers sample your wares in a branded environment that offers them something they really need — that’s where tryvertising meets brand spaces. Whether it’s free wifi in an airport, or a changing room in a busy shopping mall, everyone values a helping hand. Check out trendwatching.com’s brand spaces and tryvertising briefings for more great examples. Meanwhile, P&G and Kimberly-Clark: what are you waiting for?