Backpackers Xpress

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Marketing innovation in the skies is back! Think Song, think JetBlue, think AirAsia. And now: Backpackers Xpress. The new airline is slated for launch this June, and is going (you guessed it) after the backpacking party crowd looking for cheap flights headed to and from Australia. Roughly half a million young budget travellers flock to Australia from the northern hemisphere every year, of which Backpackers Xpress hopes to lure 139,000 in the first 12 months. Stopovers will include Delhi and Bangkok.

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