Bag the only one
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Just when Springwise thought it had seen every MASSCLUSIVITY angle to the limited edition craze, VIP lounge ropes, pop-up stores and curated collections, here comes less-than-a-year old Austrian One Day One Bag, a company that designs (you guessed it) one unique bag a day. Each bag comes with its creation date, and the signature of the designer, Sabine Fasching. One Day One Bag should provide marketers and designers with plenty of inspiration. Taking the ultimate limited edition strategy from the Vuitton approach to the masses opens up great opportunities for crafty entrepreneurs or big companies looking for PR generating stunts.…
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