Lipstick blog highlights products in real-life photos

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Anyone who's ever tried on lipstick knows that the way it looks once it's applied can be dramatically different from what the manufacturer's colour guide would suggest. With that in mind, BeautySwatch aims to give consumers a true-to-life view of lipstick shades by showing how they look on real people. Much the way Stitsh highlights the outfits of real-life consumers in its street-style fashion blog, so BeautySwatch relies on uploaded photos from makeup fans to help uncover the true appearance of lipstick shades. A team of self-proclaimed "shopaholic bloggers" of varying skin colours and ethnicities are constantly adding new swatches…

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