Beer bottles unlock free online movies with a tap
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Combining product purchases with free promotional gifts can sometimes be more hassle than it's worth — often requiring consumers to collect and send off coupons or enter a code online and hope someone else hasn't already got there first. Now Dutch beer brand Grolsch wants to make enjoying a lager with a film easier, with it's Movie Unlocker service that gives customers free access to on-demand video with a clink of their bottle. Developed by Russian creative agency Heads and Hands, the campaign does away with manual codes and coupons and uses the physical beer bottle to unlock digital content.…
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