Beer cans offer drinkers discount codes for their ride home

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We have already seen various innovative ideas to help people remain safe on nights out, such as a wearable that detects the amount of alcohol in the blood stream, and the app designed to prevent users from drunk overspending. Lyft is an on-demand transportation company which teamed up with the Chicago craft beer company Baderbrau Brewing to create a new scheme which aims to ensure bar-goers return home safely after a night out. The two companies designed their own brand of beer together, called Five Star Lager. This product is unique as it has a discount code to Lyft written on…

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