Beer cans that sleep two – the ultimate festival brand space
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In one of the more original interpretations of the brand spaces trend, Denmark's Smukkeste Festival launched a novel concept for sleeping accommodations—oversized beer cans! The Can Sleep is a joint venture between the festival organizers and Royal Unibrew, Denmark's second largest brewery. Standing at 11.5 ft (3.75) with a diameter of 7.2 ft (2.20 m), each unit is fully furnished with a table, chairs, shelves, pegs and a mirror, all by IKEA. A ladder leads to a loft-bed that comfortably sleeps two adults and offers a skylight view. In case that's not enough for one's stargazing desires, half the roof…
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