Best Buy launches store for and by women
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Reflecting the fact that women make the majority of consumer purchase decisions these days, a number of companies have begun exhibiting signs of female fever, as our sister site trendwatching.com would put it. We've already covered instances in the automotive, construction and transportation industries, to name a few, and now consumer electronics giant Best Buy appears to have succumbed as well. This past weekend Best Buy opened a new store in Aurora, Colo., that was designed with women in mind. Specifically, the company asked 40 local female customers and its own Women's Leadership Forum--or WoLF pack--to participate in the design…
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