Contest taps the crowds for a redesigned coffee cup
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That something needs to be done about the ubiquitous but wasteful paper coffee cup seems to be a matter of fairly widespread agreement. We've seen the development of myriad reusable replacements and—more recently—reusable lids, but now a new effort is tapping the crowds for further ideas. With sponsorship from none other than Starbucks itself, the mission driving the Betacup project is to find the best ideas to eliminate paper cup consumption and then help bring these ideas to life. It's not just another reusable cup design that's being sought, however—rather, “think beyond just the vessel for carrying coffee, and develop…
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