Bicycle trailers on loan at IKEA

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Shoppers at IKEA furniture stores in Denmark now have a new option for bringing their large, bulky purchases home: a fleet of Velorbis bikes with trailers that are available for loan at (virtually) no charge. IKEA launched the program last month after market research found that 20 percent of its Danish customers ride their bikes to the store. It then partnered with Danish Freetrailer, an organization that loans out free trailers for both bikes and cars, to establish the service, which has already begun at IKEA's Gentofte store. To borrow a bike and trailer, customers must put down a deposit…

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