Big Mac? Big Tec!

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McDonald's turns to technology for a boost, trying its hand at automated convenience stores; DVD machines; chat orders; WiFi; and online advertising Hit by its first ever quarterly loss, price wars, food scares, and other tribulations, McDonald's is doing everything it can to get back into the game. Will technology come to the rescue? The fast food giant has embraced the online world, judging from the following new services and business ideas: In the Washington, D.C. area, McDonald's seems interested in following in Yatoo Partoo and Shop2000's footsteps (see our March 2003 article), testing fully automated, stand-alone convenience stores under…

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