Big Mac? Big Tec!

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});

McDonald's turns to technology for a boost, trying its hand at automated convenience stores; DVD machines; chat orders; WiFi; and online advertising Hit by its first ever quarterly loss, price wars, food scares, and other tribulations, McDonald's is doing everything it can to get back into the game. Will technology come to the rescue? The fast food giant has embraced the online world, judging from the following new services and business ideas: In the Washington, D.C. area, McDonald's seems interested in following in Yatoo Partoo and Shop2000's footsteps (see our March 2003 article), testing fully automated, stand-alone convenience stores under…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update