We spoke about carvertising in previous editions, and mused about the eco-friendly opportunity of handing out free bikes, sponsored by advertisers. Amsterdam-based RedStarMedia took the entrepreneurial leap and is now doing just that: their ‘Ik Fiets Gratis’ (‘I Cycle for Free’) venture offers students in 22 university cities in The Netherlands gratis bicycles. Not surprisingly, more than 4,000 students have already signed up.
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