Billboard coughs when it detects cigarette smoke

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The World Health Organization reports that tobacco use kills approximately six million people each year. And despite having one of the lowest smoking rates in Europe, Sweden’s Apotek Hjartat pharmacy is running a quit smoking campaign to help smokers make good on New Year resolutions. Located in Stockholm’s busy Odenplan square, the campaign billboard features a black and white image of a man. When the integrated smoke detector identifies smoke, the man in the billboard image comes to life, emitting a sharp, hacking cough. So far, reactions from smokers have been mixed, with non-smokers and smokers alike appreciating the novelty…

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