Billboard rest-stop provides temporary bedroom for tired drivers
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Tiredness behind the wheel is one of the major causes of road accidents globally. We have already seen the Harken project, from Spain, which places sensors into seatbelts and car seats to track drivers’ alertness and an Attention Powered Car from Australia, which slows down automatically when the driver’s attention starts to wander. Now, Sodimac — a homecentre in Peru — has launched a campaign to tackle the same problem. The Sodimac Resting House billboard, which was created by McCann Lima, doubles as an advertisement and a temporary sanctuary for tired drivers traveling on the Panamericana Sur Highway.
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