Billboards are talking back

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Battery-powered hypertags allow visitors and passers-by to simply point and click their mobile at a billboard to access additional information and services from the Internet The Brits seems to have a thing for 'pointing and knowing'. Half a year ago, we highlighted London-based Shazam, whose song recognition technology lets mobile phone users point their phone to a music source when they hear a song they like, in order to receive a text message (SMS) with the name of the artist and the track. Now Cambridge-based company Hypertag is rolling out battery-powered tags with built-in infrared signals, that allow visitors and…

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