Biometric data reveals customers’ ideal holiday destination
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
The Seeker project is a biometric programme by Le Club AccorHotels based in France. Seeker uses their potential customers’ biometric data to anticipate where they desire to travel. The programme was created in partnership with Canadian agency Cossette and digital experience creators The Mill. With a better understanding of their customer needs, Seeker offers tailored luxury travel. Seeker immerses guests into an interactive sensory experience. While it stimulates the customers’ senses, Seeker collects data on their behavioural and biometric responses. This includes measuring EEG, heart rate, galvanic skin response and brain activity. Seeker is currently available in an online version.…
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