Biometric data reveals customers’ ideal holiday destination

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The Seeker project is a biometric programme by Le Club AccorHotels based in France. Seeker uses their potential customers’ biometric data to anticipate where they desire to travel. The programme was created in partnership with Canadian agency Cossette and digital experience creators The Mill. With a better understanding of their customer needs, Seeker offers tailored luxury travel. Seeker immerses guests into an interactive sensory experience. While it stimulates the customers’ senses, Seeker collects data on their behavioural and biometric responses. This includes measuring EEG, heart rate, galvanic skin response and brain activity. Seeker is currently available in an online version.…

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