Biometrics tool measures audience response to The Revenant

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Whether positive or negative, cinema inevitably elicits emotional responses from its audience. Movie-makers have always played to these emotional reactions but have never had a reliable tool for measuring how successful they have been, since the feelings of the viewer tend to evaporate as soon as the lights come up. Now, Lightwave is a bioanalytics technology company that can enable film companies to monitor the emotions of audience members in the midst of their viewing experience. We have already seen biometrics used by marketers to monitor audience response to enhanced video ads and now Lightwave have partnered with 20th Century…

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