Biometrics tool measures audience response to The Revenant

Biometrics tool measures audience response to The Revenant

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Whether positive or negative, cinema inevitably elicits emotional responses from its audience. Movie-makers have always played to these emotional reactions but have never had a reliable tool for measuring how successful they have been, since the feelings of the viewer tend to evaporate as soon as the lights come up. Now, Lightwave is a bioanalytics technology company that can enable film companies to monitor the emotions of audience members in the midst of their viewing experience.

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