High-end beauty samples by curated subscription
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Cosmetics tryvertising is nothing new to regular Springwise readers, given the many efforts we've already featured so far. But whereas ventures like Latest in Beauty have tended to focus primarily on gathering feedback for manufacturers, Birchbox uses curation to help consumers navigate an industry filled with too much choice. For USD 10 per month or USD 110 per year, Brooklyn-based Birchbox sends subscribers an attractive pink box filled with four to five hand-picked luxe beauty samples each month. Monthly subscribers are also given points each month, while those with a yearly subscription are granted 100 points upfront. When subscribers find…
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