Even toys are playing to a hip-hop beat, as witnessed by the introduction of Mattel's Flava dolls and HotWheels' Blings cars.
When you subscribed to the Springwise newsletter, we promised you cross-industry diversity, so here we go, moving on from sweatshop-free T-shirts to Hip Hop dolls! Toy maker Mattel is introducing Flavas, ‘the first reality-based fashion doll brand that celebrates today’s teen culture’. Listening to names like Tika, P. Bo and Happy D and sporting dreadlocks and funky outfits, these dolls are not your average sugar-coated barbies. And forget the doll house with the pink bubble bath: accessories include the Flavas Tuner Car and the Bike Date Motorcycle set. Prefer toy cars over dolls? There’s a hip-hop alternative for that, too. HotWheels introduced Blings cars, which come complete with oversized wheels, muscled bodies and loud, unabashed colors like Hummer Yellow and Pimpin’ Purple. (The name Blings comes from ‘bling bling’, which is hip-hop speak for diamonds, jewelry and other expensive stuff that will impress and intimidate your environment. As a phrase, it was recently added to the Oxford English Dictionary, yet another sign of hip-hop massification. Springwise is sure you knew this, but just in case). In HotWheels’ own words: “Cause when you’re rollin’ down the street, it’s all about the Blings, baby!”