Blockchain-based platform converts loyalty points into tokens

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N.B. This ICO platform no longer exists as of 22 January 2018. However, we are keeping the story in our database as an example of a unified brand loyalty scheme that could inspire other businesses in the future.  Cashback and loyalty programs have become very popular with shoppers, however customers often find it difficult to convert their points earned because they don't find the rewards enticing. The result is a collection of a large amount of points, which are not spent and cannot be transferred to another user or scheme. Now, Tortola-based cryptocurrency startup Benebit is set to remedy this with their launch…

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