Blockchain transparency applied to newsfeeds

Blockchain transparency applied to newsfeeds

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With fake news an ongoing challenge for media platforms, users and the wider world, Polish startup Userfeeds is developing new algorithms to help create transparency around the sources of news. The company sees a variety of current online dilemmas, including ad-blocking and targeting as well as moderation, as information ranking problems. The most negative effect of fake news is that the cost is absorbed by the user, regardless of how much validity he or she gives to each piece of information. On the other hand, as the current systems stand, the producers of content and distributors of it receive only benefits.

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