Body-scanning touchscreen corridor offers digital recommendations in-store
It’s difficult for retailers to keep a consistent brand across both their online and offline stores when the two offer distinct experiences, but we have in the past seen attempts to combine physical and digital, such as Nordstrom‘s in-store promotions based on real-time Pinterest activity. Bringing the digital experience even more in line with brick and mortar shopping, France-based shopping center specialist Klépierre has now developed the Inspiration Corridor, a booth that uses facial and body recognition, as well as purchase histories, to suggest items to consumers and help locate them.
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