Users choose ads for their social web pages

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Earlier this month, we wrote about Everyday Models, the company that lets consumers rent out various aspects of their lives for advertising purposes. Zeroing in more narrowly on the online profile is Bomeiti, a service from Catalist Group that lets social media users choose the ads that appear on their pages—and then earn rewards for their selections. Through partnerships with social media providers, Bomeiti gives users of social networks and other such sites the ability to customize the online advertising that gets served on their personal pages. Users begin by specifying their preferences and interests; advertisers and agencies, meanwhile, specify…

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