ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Not quite what the name suggests, a Brajacket is an advertisement disguised as a dust jacket for a book. According to Trends in Japan, Brajackets are one of the hottest new trends in Japan. Created by an advertising agency (Setup Inc), Brajackets offer consumers a free cover to keep their book nice and neat, and advertisers a space to advertise that goes everywhere readers do. Made from high-quality, coated paper that makes designs and colours pop, Brajackets come with a built-in bookmark. They're available from stands in bookstores. Free, and no purchase necessary. New designs come out a few times…

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