Brand activation agency connects organizations with townships

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Getting mass feedback on a business idea outside of a peer group can be difficult, and without such constructive criticism an error or small change that could lead to big improvements can easily be missed. A South African-based brand activation agency iSpani, allows a community of micro data entrepreneurs through empowering communities to now participate in the research and marketing process. The agency links businesses, institutions and governments with communities that they would otherwise find difficult to connect with, particularly townships in the country. Making this connection gives the widest range of opinions and feedbacks, ensuring business decisions aren’t made…

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