Brand powered cycle scheme
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As cities seek to become greener, municipal cycling infrastructure is increasingly common. And while most existing cycle schemes are already affiliated to brands - London is sponsored by Barclays for example - a logo strapped across the front of the bike is mostly where that sponsorship ends. Buzzbike is changing that. A new, London based cycling scheme, it takes a more integrated approach to brand partnerships. We wrote about this service in Gothenburg which offers residents access to free bikes with the aim of encouraging a healthier population but Buzzbikes is entirely ‘brand powered’ meaning London based cyclists can use…
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