Branded brands | Update

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As demanding, experienced consumers hunt for the best of the best, it's no wonder that brands are combining their respective core competencies into new and desirable products and services. A few recent examples from the world of branded brands: NIKE + IPOD Nike and Apple created the Nike+iPod Sport Kit (retailing at USD 29), which consists of a small sensor/transmitter that is placed in a running shoe and wirelessly connects to a receiver attached to an iPod Nano. With every step, the transmitter sends data to the iPod, which saves and displays time, distance, calories burned and a runner's pace,…

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