Branded brands | Update
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
As demanding, experienced consumers hunt for the best of the best, it's no wonder that brands are combining their respective core competencies into new and desirable products and services. A few recent examples from the world of branded brands: NIKE + IPOD Nike and Apple created the Nike+iPod Sport Kit (retailing at USD 29), which consists of a small sensor/transmitter that is placed in a running shoe and wirelessly connects to a receiver attached to an iPod Nano. With every step, the transmitter sends data to the iPod, which saves and displays time, distance, calories burned and a runner's pace,…
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