Brands given control over their Twitter reputations through new platform

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A wealth of information can be found in the Twittersphere, whether regarding intended purchases, emergency incidents or market sentiment. Now targeting brands seeking to protect their online reputations, Muffle is a UK firm that aims to give companies a fresh element of control over those tweeting on their behalf. Now in closed beta, Muffle Guard is a service that helps brands control what's tweeted by the users of official accounts representing them. Companies can hide tweets automatically before they become public on any linked Twitter account, for instance, or they can use the service's web interface to hide tweets manually.…

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