Bra features pocket for carrying phones and keys

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Men's underwear has already been modified to give them added functionality thanks to Sly Underwear, and now JoeyBra is doing the same for women's undergarments with a side pocket for carrying essentials. While some women may use their bra as a makeshift holder when no other alternative is available, the JoeyBra features an elastic pocket on the side which is able to securely fit a smartphone, keys, loose change or identification into it. The startup hopes that the items will allow women to go out and about without having to take a purse with them, as well as making their…

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