Brave new retail world
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Yet another fashion/lifestyle brand has discovered the promise of virtual worlds and virtual retail, in this case dressing virtual inhabitants: American Apparel (the sweat-shop free apparel phenomenon) will open its virtual doors tomorrow (Saturday, 17 June 2006). The store, set on a private island within Second Life, was designed by Aimee Weber, a Second Life resident and designer, in conjunction with American Apparel's own architect. The store will sell 20 familiar American Apparel items for avatars, including the women's jersey polo dress. The company will charge a token sum of about USD 1 per item. It's (surprisingly!) the first 'real…
Spotted another good idea???
Join our network and earn rewards