In Brazil, Knorr is turning old family recipes into beautiful infographic posters

In Brazil, Knorr is turning old family recipes into beautiful infographic posters

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Today's home cooks are now increasingly using expensive tablets to follow recipes in their messy kitchen, and can end up ruining the things. We recently wrote about Key Ingredients' Recipe Tablet, which aims to solve that problem with its heat and spill-proof device. But what about those with handwritten family recipes that have been passed down through the ages? Food brand Knorr has now launched its Receitas de Familia scheme, which lets anyone snap a handwritten recipe to have it turned into a typographic instructional poster.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update