In Brazil, Knorr is turning old family recipes into beautiful infographic posters

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Today's home cooks are now increasingly using expensive tablets to follow recipes in their messy kitchen, and can end up ruining the things. We recently wrote about Key Ingredients' Recipe Tablet, which aims to solve that problem with its heat and spill-proof device. But what about those with handwritten family recipes that have been passed down through the ages? Food brand Knorr has now launched its Receitas de Familia scheme, which lets anyone snap a handwritten recipe to have it turned into a typographic instructional poster. The campaign — which translates as 'Family Recipes' — is based on the fact…

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