In Brazil, vending machine only rewards ‘real’ music fans with free magazine
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It's sometimes the case that brands want to limit their marketing campaigns in order to target only those they feel belong to the product's demographic. We've already seen Kraft develop a vending machine that dispenses samples of its Jell-O Temptations dessert to adults only, and now the Fan Check Machine campaign for Billboard Brasil magazine inspects the tracks on users' iPhones to determine if they deserve a free copy. Created by Ogilvy Brazil, the machine encourages passersby to connect their smartphone using the cables provided. Taking the view that true music fans not only want to read about their favorite…
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