In Brazil, vending machine only rewards ‘real’ music fans with free magazine
It’s sometimes the case that brands want to limit their marketing campaigns in order to target only those they feel belong to the product’s demographic. We’ve already seen Kraft develop a vending machine that dispenses samples of its Jell-O Temptations dessert to adults only, and now the Fan Check Machine campaign for Billboard Brasil magazine inspects the tracks on users’ iPhones to determine if they deserve a free copy.
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