Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores

Brazilian fashion retailer displays Facebook 'likes' for items in its real-world stores

Brazil4 May 2012
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Bridging the gap between the online and offline worlds is a challenge for any brand, but Brazilian fashion retailer C&A has come up with an innovative solution. Much the way both Renault and Bacardi have found ways to translate between real-world approval and Facebook “likes”, so C&A has found a way to bring customers' Facebook approval into full view in its real-world stores. Through its new “Fashion Like” initiative, C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special…

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