Brazilian pet shops display shelter animals in secret

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In Brazil, there are an estimated 30 million abandoned dogs and cats. That results in overcrowded animal shelters, where many sadly die from disease or maltreatment. The stigma attached to shelter animals means that people would rather pay for a pet from a store than adopt a preowned animal for free. But a clever campaign, run by Priceless Pets, is trying to change that, by showing consumers that shelter animals can be just as lovable, loyal and sweet as their price-tagged counterparts.

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