Biscuit company encourages compliments at traffic lights

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After the success of their Feeding New Friends campaign, where designated bus seats encouraged socializing, Zeze Biscuits have been working with Mark+ to bring another experience-based advertising campaign to the streets of Brazil. The campaign, entitled “Elogios na Sinaleira” — Compliments at the Traffic Lights — involves interactive stickers placed on lamp posts at pedestrian crossings. People are invited to choose — from a list of compliments — the one that best suits the person on the other side of the road, and place a green magnet over their chosen description. The collaborative campaign is designed to produce genuine moments…

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