Breast pump gives mothers flexibility and privacy

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Breastfeeding remains a taboo process for some. Nursing mothers will often use breast pumps to produce milk to feed their infants at a later point. However, even breast pumps can have a problematic impact on a mother's life. UK-based Elvie commissioned their own research to understand how mothers feel about breast pumps. Mothers were abandoning breast pumps because they were deemed too loud. This led to mothers removing themselves from social or work situations to operate a pump. Also, using cumbersome pumps can prevent them users from multitasking, causing time constraints on other tasks. Elvie used this feedback to inspire…

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