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Brewtopia & Buy Me One


Australia's Brewtopia lets its customers design their very own beer online in just 4 minutes AND gives them a share in the company, while London based 'Buy Me A Beer' combines web & sms to let people virtually buy their friends a real drink.

Where beer meets MASTERS OF THE YOUNIVERSE: Australia’s Brewtopia lets its customers design their very own beer online in just 4 minutes. Brewed, bottled and branded with one’s brand, event name, personal message or logo, for AUD 39.95 a case, including delivery. The bonus? A share in the brewery with every purchase. In their own words: “It’s about Owning the Beer You Drink”. As TRENDWATCHING.COM predicted, look for custom-made to become CUSTOMER-MADE if not Customer-Owned. In fact, Brewtopia perfectly addresses every consumer’s deepest desire: to stand out and to be part of something at the same time. What part of your business could you share with your customers? Bars, restaurants, hotels, supermarkets: there’s a stickiness at play here that has been experimented with in the past, but not enough… and the time could be right to give it another shot.

Buy Me One

More debauchery: Corney & Barrow, one of London’s Financial District’s largest bar operators, makes it possible for people to buy their friends a drink online (from beer to Jesus Juice to bubbles). Users of the Buy Me a Beer service go to Corney & Barrow’s website, select a drink (by glass or bottle), pay by credit card, after which a text message (SMS) with a code is sent to their friend. The happy recipient then presents his or her phone with their virtual voucher on it to any Corney & Barrow bar to redeem their free drink. Not spotted outside the UK yet, and it should work for all kinds of services, from gifts to dinners. As the entire world has a cell phone these days, with even Americans taking to texting… Cheers!


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