Australia's Brewtopia lets its customers design their very own beer online in just 4 minutes AND gives them a share in the company, while London based 'Buy Me A Beer' combines web & sms to let people virtually buy their friends a real drink.
Where beer meets MASTERS OF THE YOUNIVERSE: Australia’s Brewtopia lets its customers design their very own beer online in just 4 minutes. Brewed, bottled and branded with one’s brand, event name, personal message or logo, for AUD 39.95 a case, including delivery. The bonus? A share in the brewery with every purchase. In their own words: “It’s about Owning the Beer You Drink”. As TRENDWATCHING.COM predicted, look for custom-made to become CUSTOMER-MADE if not Customer-Owned. In fact, Brewtopia perfectly addresses every consumer’s deepest desire: to stand out and to be part of something at the same time. What part of your business could you share with your customers? Bars, restaurants, hotels, supermarkets: there’s a stickiness at play here that has been experimented with in the past, but not enough… and the time could be right to give it another shot.