Brick-and-mortar kiosks sell mobile content
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Although mobile content is something consumers can buy and download from virtually anywhere, Chinese start-up Duo Guo is banking on a different approach by selling such content through specialized kiosks in brick-and-mortar retail stores. Based in Shanghai, Duo Guo—a subsidiary of D Mobile Inc.—has developed partnerships with China's largest retailers and leading global media companies to bring games, ringtones, software and other mobile services to China's 500 million mobile phone users in a retail setting. Each Duo Guo kiosk is staffed by a salesperson, who can help consumers as they browse for content. Once customers make their selections and pay,…
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