Bringing a dye back from the dead — luxury jeans tinted a long dormant blue
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
As we’re sure you know, jeans are traditionally made from denim, a rugged cotton dyed blue using indigo. Before indigo came around, however, the only source of blue dye in Europe was a flowering plant called woad, or glastum. (How’s that for unexpected trivia 😉 The woad industry was wiped out in the late sixteenth century, when traders started importing shiploads of indigo from the Far East.
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