Browser extension reveals manufacturers’ ethics
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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.
While many companies are beginning to show increased transparency and willingness to educate consumers about their purchasing choices, such as showing sustainability-positive infographics on their packaging, for example, researching every company’s ethical practices can be exhausting, so what if that only required downloading a browser extension? Impakt is a plugin for chrome and firefox that enables users who wish to ‘vote with their wallet’ on industry practices to make informed choices without having to do the research. Impakt is developing algorithms that will aggregate publicly available information on companies' business practices, which will include diverse information such as whether or…
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