Building retailer launches magazine for DIY women
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Over the years, we've covered various businesses for women tackling home improvement and building. From tools and steel-toe shoes to women-only construction crews, the 'do-it-herself' market continues to expand. Our latest spotting? A home improvement magazine for women that has just been launched by Karwei, one of the Netherlands' largest DIY retail chains. Their new quarterly, Ziezo, is targeted both to women who are considering a first small project, like painting a bench, to their more experienced sisters who are ready to remodel a bathroom or insulate an attic. The free print magazine, which can also be read online, aims…
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