Bus company brings seats to life with AR

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Telecom & Mobile', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Tourism & Travel', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Transportation', 'article', 'article-industry-impression', {nonInteraction: true});

Public transport journeys can be a pain for customers when they forget to bring a book or some music to pass the time. We've already seen Spain's National Reading Plan enable train users to get the first chapter of books on their smartphones through QR code posters, and now First Aberdeen in Scotland is getting passengers to scan the backs of its seats to receive information and entertainment on their mobile devices. The service has been launched on the operator's premium services, which include free wifi, and enables anyone with a smartphone or tablet to scan the vinyl stickers on…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.