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Business model book follows its own advice

Publishing

Business models are at the core of what we write about every day here at Springwise, so we were naturally interested to see a new book launch on the topic recently. What’s particularly compelling about “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers,” however, is that it was co-authored and independently published by no fewer than 470 practitioners of the model it espouses. The market for business and management books is a crowded one, to put it mildly, but it’s not often one sees a book created through the very innovation processes it recommends. Led by Swiss business model guru Alexander Osterwalder, however, a team of users of Osterwalder’s Business Model Canvas methodology in 45 countries together created the 280-page book on business model design and innovation. Design was done by The Movement; co-creation took place via the online Business Model Hub community, and publication was partially financed through participants’ access fees to that community. Pre-sales through the Issuu-powered Business Model Generation website, meanwhile, helped finance the first print run. A 72-page pdf preview of Business Model Generation is available for free. Ultimately, the full book will be available through Amazon. In the meantime, however, it can be ordered directly at a price of EUR 43 in Europe, USD 62 in the US and Canada, or USD 96 everywhere else; shipping costs (which the book’s creators say will soon come down) are included. One to apply to the creation of *your* next big thing…? Spotted by: Simon Maurer

Email: patrick.van.der.pijl@gmail.com

Website: www.businessmodelgeneration.com

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