Pre-worn jeans repaired and resold to create ‘broken in’ look

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Faced with an increasingly crowded market, fashion brands jostling for recognition can always rely on sky-high prices to create demand for their wares. However, French label A.P.C is taking a different approach. Although their regular collections are well respected amongst fashion aficionados, a new range of customized pre-worn jeans is blurring the traditional boundaries between second hand clothing and new fashion products.

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