Buy a dress built from your own personal data

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Fashion and tech are becoming increasingly intertlinked. A while back we wrote about this app that lets shoppers order straight from the runway. And more recently, we saw this shirt that vibrates to correct the wearer’s posture. Now, Google has partnered with digital fashion brand, Ivyrevel to create Coded Couture, garments built from an individual’s personal data. Coded Couture is a line of clothing tailored to the lifestyle, environment and specific tastes of the individual. Ivyrevel, H&M’s digital fashion house, have created an Android App which monitors a user’s activity. Using this data, the app then creates a “coded-dress”…

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