Buy the bed you just slept in

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What do you do if you’re a major hotel chain and a survey amongst frequent travelers shows that 63% of all respondents rank a good night’s sleep as the most important service a hotel can provide? And that 82% of all respondents have complaints about hotel beds in general? If you’re Westin Hotels & Resorts, you team up with mattress manufacturer Simmons and create the Heavenly Bed, which comes in all white, with a 10-layer mattress, three sheets, and five pillows. When it turns out your customers really like the bed, then SELL it to them. By turning its customer-pleasing…

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